Eluxoroma

Personal training, classes, community events and a holiday shop, in the studio and live online. Led by a moody, acid-green training film.

Eluxoroma's brief was energy without the gym-poster clichés: a silhouetted boxer in a smoky, back-lit studio, and a wordmark that fades up out of the dark in acid green.

The hero gets straight to the point, with booking and the shop one tap away and the next live class pinned on screen, then gives way to training, classes, events and the shop.